Exceeding Customer Expectations: What Enterprise, America's #1 car rental company, can teach us about creating lifetime customers

Exceeding Customer Expectations: What Enterprise, America's #1 car rental company, can teach us about creating lifetime customers


What’s the secret to wowing your customers while maintaining a loyal and dedicated workforce? No one knows better than Enterprise, the nationnation’s #1 car rental company, Enterprise Rent-A-Car. Drawing upon the secrets time-tested strategies that have propelledhelped Enterprise grow from a single location in St. Louis car dealership into a billion global

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